Safe to say, taking the risk was worth it.
After 25 years in corporate hospitality and events, I was made redundant at the start of COVID.
A conversation over coffee with a friend changed everything. She was earning more as a Virtual Assistant than she had in her hotel role and I decided to back myself and try it.
I signed my first client within 24 hours of publishing my website. By week two I had gone all in. I was fully booked within three weeks and earning more than my corporate director income within six weeks.
But the real shift came when I realised what I actually wanted to build was not a service business. It was a movement. I had a growing drive to help other women create the same flexibility and freedom I had found — and I knew coaching was where that happened.
So I made the leap. I invested heavily in my own development, trained in NLP and advanced coaching methodologies, and built a 7-figure coaching business from the ground up.
Today I have helped 500+ coaches and online entrepreneurs build businesses that grow with intention — and The CEO Collective™ is where I do my deepest, most impactful work.
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I want to bring together a community of ambitious and driven Coaches and Online Entrepreneurs (like you!) who are ready to scale to $70K+ months with my proven methods and strategies that got me to where I am today, in both business and life.
This is why I do what I do.
After years of trialling, testing, investing and learning, I finally cracked the code to the exact strategies and roadmaps required to build a 7-Figure Online Business.
(all without dancing on Instagram or selling my soul to my clients I should add).
(oh & travelling the world with my daughter!)
I made $128,000 in my first year of business as a Virtual Assistant *without* a team.
And in my second year, I made $348K with a team of 15, working only 15 hours!
I empower them to become industry leaders, not followers—breaking away from the cookie-cutter approach and confidently setting their own standards.
It’s about transforming my clients from the inside out.
The real impact isn’t just in building a successful business—it’s in breaking free from societal expectations and creating a business and life on their own terms.
By working with their ideal clients, positioning themselves as experts, and charging premium rates that reflect their value, they build a business that supports both their skills and their long-term growth.
My 3-step framework—Systems, Identity and Scale—goes beyond just teaching proven business strategies.
from the podcast, to self-paced courses, to high-touch, vip level coaching programs & experiences – no matter what level of support you're ready for... i've got you.
ready to work together?
from the podcast, to self-paced courses, to high-touch, vip level coaching programs & experiences – no matter what level of support you're ready for... i've got you.
ready to work together?
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